Sunday, March 19, 2006

Powerful Stuff

So the other night I was procrastinating (clearly, this was shortly before our Masters project was due a couple of weeks ago). And, as I’m sure every student knows, among the most Fundamental Laws of the Universe is, “If you have something to do, you will definitely find alternative things to do to keep yourself otherwise occupied, no matter how menial. If you have nothing to do, you will not find anything interesting enough to keep you occupied, no matter how fascinating”. I hate that Law.

Turns out, though, that it’s not all bad. Because on this particular night, it led me to Google Video. Which is generally quite cool. I ended up watching a 30-minute lecture entitled “All Marketers are Liars”, given by author Seth Godin (a Stanford MBA and business writer/speaker). The lecture was given at Google HQ, as part of some mad speaker series they have for their staff.

Now, me being as sad as I am, a bit of a business geek, AND having cause to procrastinate, I ended up watching it. T’was quite interesting, but I’ll spare you the details (though they do involve purple cows and a short man with a bald head [no, I don’t mean me]). My point is, that from this video I followed a link to Godin’s blog, from whence I followed another link to another page, which was entitled “10 Steps to Creating a Successful Web2.0 Company”. Again, I’m sad enough to find something like this somewhat interesting (remember also, that one is subject to the Fundamental Law of Procrastination, just as Gravity keeps one’s ass inescapably on the ground).

Having read this article, I thought of my Canadian friend who is currently starting up his own Web2.0 company (well whaddyano), and so double-clicked his name in MSN Messenger and sent him the link to the article. In an instant I’ve got a reply from him thanking me for the article, and we end up discussing the lecture I’d just seen, because it turned out he’d seen it too.

Bearing in mind how sad I am, I think that’s pretty cool, and a powerful demonstration of ‘The Power of the Internet’. I got educated, passed it on to friend thousands of miles away in an instant, and then discussed the material and our thoughts on it together. And that’s not to consider the fact that the Internet facilitated the sharing of the content in the first place, not just my accessing it.


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